The project
House sales on a new large estate called ‘Nieuw Stalberg’ were very slow to take off. ‘Nieuw Stalberg’ is a spacious estate containing detached houses and abundant open ground and in a tranquil location, but with all the amenities of the city Venlo nearby.

The challenge
To reverse the negative image that ‘Nieuw Stalberg’ had with the goal of boosting sales.

Work method
After making an-depth analysis of the target groups and other stakeholders, it turned out that there was enough interest for the project. Poor, slow and unclear communication led to the loss of initial potential buyers. After reaching this conclusion all internal problems were solved – see tools – and a PR offensive was started.

The tools

• Manned information booth to help potential buyers;
• Information evenings for potential buyers;
• Target-group focused PR campaign with ‘Nieuw Stalberg’ residents;
• Developing website, various brochures and erecting building signs at important sight locations.

The result
A positive image and a positive impulse for the sales. In the meantime, phases 2 and 3 of ‘Nieuw Stalberg’ have also been completed!